Having just spent half an hour arguing with a recruitment consultant about how to write online copy, here are a few thoughts:

Do they know what works and what doesn't?
Do they know that an ad should always centre around a 'what's in it for them' audience proposition and not what an organisation does?
Do they realise that online readers scan jobs before reading on?
Do they know about frontloading sentences?
Do they know they have only two seconds to trap a reader's attention?
Do they know that less is more?
Do they know that research tells us that unnecessary words such as 'hence' turn a reader off?
Do they know that using up the vast majority of a wordcount on talking about how great a business is has been proved counterproductive and a waste of space?
Do they know that the best advertising copy is conversational?
Do they know that, just like having a conversation with someone, if you keep on talking about yourself, they won't listen?